Sam is the AI CFO. He looks inward — at your numbers, your cohorts, your runway — and tells you what's actually happening in the business.
What you can ask
- "How are we doing this month?" — KPI snapshot with deltas vs last period
- "What's our churn rate, and which cohort is leaking?"
- "Run a cohort analysis on signups from the last six months"
- "If we raise prices 20%, what happens to revenue?" — pricing scenarios
- "How long until we run out of money at current burn?" — runway scenarios
What you'll get back
Numbers with the math shown. Sam never gives you a metric without telling you the time window, the cohort definition, and what changed since last time. Reports usually have a one-line headline ("Net revenue +12% MoM, driven by retention not new signups"), the supporting table, and a flag if anything looks off.
When to bring him in
Before any pricing decision, when you're planning headcount or spend, when a number on the dashboard surprises you, or any time you need to understand "why did this move." Astra pulls Sam in automatically when she's writing morning briefs or weekly reviews. For ad-hoc deep dives, ask Astra "have Sam dig into churn" or whatever the specific number is.