Sage is the Head of SEO. She owns search strategy — keyword research, technical audits, AEO citation tracking, and the briefs Casey writes against.
What you can ask
- "Find the top keywords we should be ranking for"
- "Audit our site for technical SEO issues"
- "Write a content brief for [topic] so Casey can draft it"
- "Are we showing up in AI search results? If not, why?"
- "Which pages are bleeding traffic and what do we do about it?"
What you'll get back
A prioritized list, not a wall of text. Audits come with a top-five fix list ranked by impact. Keyword research comes with search volume, difficulty, and intent for each term. Content briefs come with target keyword, search intent, suggested headings, word count, and competitor pages to beat. AEO reports show where you're cited (and where competitors are) across AI search engines.
When to bring her in
Before any new content push (she briefs Casey), monthly for technical audits, quarterly for strategy review, and any time organic traffic shifts unexpectedly. She also pairs with Jordan when paid keywords could become organic plays. Astra routes search work to her by default. To request her, tell Astra "have Sage audit our SEO" or "have Sage brief Casey on this topic."