How do I run an SEO keyword research pass?
Tell Astra "I want to find the keywords we should be ranking for in the next quarter." She'll ask for your top three competitors, your audience, and the intent — are you after people ready to buy, or earlier in their research. Answer those and she briefs the team.
What does the team do?
Riley pulls your current ranking pages, competitor ranking keywords, and runs a gap analysis — what they rank for that you don't, what's high volume and low difficulty, what's trending up. Sage clusters the results by topic, intent, and which clusters you should attack first. Harper ranks them by expected business impact, not just search volume.
What do I get at the end?
Astra packages the result: the top five clusters worth attacking this quarter, why each one matters, and a rough content plan to capture each one. You read it in about 20 minutes and pick the ones to move on.
What happens next?
The team can turn each approved cluster into a content roadmap. Hand that to your blog publishing workflow and the loop closes.