---
slug: seo-keyword-research
title: An SEO keyword research workflow
category: capability
status: published
tags: [seo, keywords, research, search, content, 关键词, 调研]
aliases: []
lastEditAt: 2026-04-26
---
You can run a real keyword research pass without spending a day in spreadsheets.

**How it runs**

You tell Astra "I want to find the keywords we should be ranking for in the next quarter." She asks for your top three competitors, the audience, and the intent — are you after people ready to buy, or earlier in their research. You answer, she briefs the team.

Riley pulls the data. She maps your current ranking pages, pulls competitor ranking keywords, and runs a gap analysis: what they rank for that you don't, what's high volume and low difficulty, what's trending up. She drops a structured list of candidates in front of you.

Sage takes the list and clusters it — which keywords belong to the same topic, what intent each cluster signals, and which clusters you should attack first based on your wedge. She flags clusters where you have an unfair advantage and clusters that are too crowded to be worth the time.

Harper looks at the clusters through a business lens — which would actually drive signups, which would just drive traffic. She ranks them by expected business impact, not just search volume.

Astra packages the result: the top five clusters worth attacking this quarter, why each one matters, and a rough content plan to capture each one. You read it in 20 minutes and pick the ones you want to move on.

**Once it's running**

The team can turn each approved cluster into a content roadmap. Hand the roadmap to your blog publishing workflow and the loop closes.