The playbooks
Step-by-step recipes from solo founders who shipped.
How to launch without employees, reach $1M ARR alone, stand up an AI marketing function, manage AI employees like a real team. Real operator playbooks.
Reach $10K MRR With Zero Employees
Build a real business to $10K MRR with zero human employees. $10K is the threshold where the business becomes genuinely life-changing for a solo founder in most countries — it funds your time to keep going, and compounds from there.
Run an AI-First Agency: Service Business Playbook
Build a profitable service agency where AI does most of the delivery work and you run the relationships, sales, and quality bar. Target $30-80K MRR solo, $1M+ ARR with one or two human collaborators if you want scale.
AI-First Course Business: Launch to $100K Solo
Build and run a premium online course business solo. Target: $100K-$500K ARR from 1-2 flagship courses with cohort or self-paced delivery. AI team handles curriculum drafting, sales page copy, paid ads, email nurture, student support, and operations. You stay in the role of subject matter expert and brand.
AI-First Investor Relations Playbook for Solo Founders
Run professional-grade investor relations as a solo or small-team founder: monthly updates that ship on the 1st, board decks prepared days not weeks in advance, a fundraising CRM that keeps momentum between conversations. AI team handles the drafting, data pulls, and coordination; you handle the judgment calls and relationships.
AI-First Podcast Playbook: Solo Host, Zero Producers
Run a weekly or bi-weekly podcast as a one-person media operation with production value indistinguishable from a staffed show. Guest research, booking coordination, show notes, episode descriptions, SEO, cross-platform clips, email roundups, sponsorship pipeline — all handled by a pre-hired AI team while you stay in the conversation seat.
The AI-First Startup Stack for 2026 (Solo Founders)
Assemble a complete 2026 solo-founder stack that covers marketing, product, ops, finance, compliance, and support with no more than a dozen tools. Anything beyond that is usually a symptom of avoiding the real work — which is direction, not tool selection.
AI-First YouTube Channel Playbook: Solo Creator, 2026
Build and run a YouTube channel as a one-person media business. Your job is on-camera presence and editorial taste. Everything else — topic research, scriptwriting, thumbnail variants, description/tags, community moderation, sponsorship pipeline — runs on a pre-hired AI team. Target output: 2-3 videos per week with sponsorship-grade production value, without hiring a single human employee.
AI Operations Playbook: Run Ops with an AI Team
Replace the entire back-office ops function — vendor management, expense processing, reconciliation, contract tracking, scheduling, internal reporting — with an AI team that runs on a daily heartbeat. Target: founder spends under 30 minutes/day on operations, down from 2-4 hours.
AI-Run Consulting Practice: Solo Consultant, 2026
Operate a premium consulting practice as a solo expert without the agency overhead. Target revenue: $250K-$1M ARR solo, at 70%+ margin. Your job is the client conversation and the senior judgment. Everything else — prospect research, proposal writing, project planning, deliverable drafting, invoicing, receivables, marketing — runs on a pre-hired AI team.
How to Hire AI Employees: The 2026 Guide
Give a solo founder or tiny team the hiring process for AI employees: what roles to fill first, how to evaluate candidates (models, platforms, configurations), how to onboard them, and how to measure performance. This is the HR playbook adapted for agents that cost a few dollars a day instead of a few hundred thousand a year.
The B2B One-Person Company Playbook (2026)
Build and run a B2B SaaS company with exactly one human employee — you — covering the full buyer journey: inbound marketing, outbound sales, qualification, demos, onboarding, support, customer success, renewal, and enterprise compliance (security review, MSA negotiation, SOC 2). The AI team executes; you direct and show up for the moments that require human presence.
Content Operations for Solopreneurs: AI-Team Playbook (2026)
Run a complete content operation as a one-person company — ideation, drafting, editing, publishing, distribution, and repurposing — producing 20-50 quality pieces per month at founder voice, with <2 hours of founder time per week once the rhythm is established.
Exit Your Solo Company: Sell Without a Team, 2026
Sell a solo-operated, AI-augmented business for a strategic price (5-10x SDE for profitable ops, 3-6x ARR for SaaS) without having a team to transition. Cover: valuation math, buyer types, due diligence prep, AI handover, earn-out structure.
How to Fire an AI Employee: When and Why
Know when an AI role on your team needs to be swapped, retired, or rebuilt — and have a clean protocol for doing it without losing institutional context or disrupting the rest of your team.
First 30 Days with an AI Team: Week-by-Week Plan
Go from signing up for an AI team platform to having a fully-functional 5-role AI org running your business in 30 days. Each week has specific setup goals, autonomy ramp-up milestones, and measurable wins to validate the setup is working.
First AI Hire: Which Role to Start With
Pick the right first AI hire so your AI team compounds from day one instead of sitting idle. This is the decision framework real solo founders use — not a generic 'hire all the roles' answer.
Indie SaaS Playbook: $0 to $10K MRR Solo in 2026
Launch a profitable SaaS solo and reach $10K MRR within 12 months. The playbook draws from the public journeys of Marc Lou (ShipFast, $1M+/year portfolio), Tony Dinh ($45K/month TypingMind + DevUtils + Xnapper), and Danny Postma (HeadshotPro $300K/month). Proven patterns, extended with an AI team on top.
Launch Your Startup Without Employees: The 30-Day Plan
Go from idea to incorporated, live, and taking real revenue in 30 days with zero human employees. This is the structured version of what solo founders like Pieter Levels have been doing since 2014 and what Medvi's Matthew Gallagher accelerated to with AI.
How to Manage AI Employees (Not Automate Them)
Learn to direct, review, and improve an AI team the way a good operator would manage humans — but adapted for the strengths (24/7 execution, no politics, perfect memory) and weaknesses (no intuition, can't taste, lacks social context) of AI teammates.
Micro-Acquisition Playbook: Buy a SaaS, Run It Solo
Acquire a small, profitable SaaS ($5K-$30K MRR, 2-5x ARR valuation) and run it solo with an AI team layered on top. Target: preserve and grow revenue without hiring the prior team, extract the skills needed into AI roles, and build a portfolio of acquired products you run as a one-person holding company.
Newsletter Launch Playbook: 0 to 1,000 Paid Subscribers
Launch a paid newsletter solo and reach 1,000 paying subscribers within 12-18 months. At $10/month average paid tier, that's $10K MRR. At $25/month (B2B / niche premium), that's $25K MRR. The playbook is written for founders who want real revenue, not just a free list.
Onboarding Your AI CMO: Week 1 Playbook
Get your AI CMO from 'just hired' to 'shipping senior-level marketing work' in exactly 7 days. This is the structured version of what good founders do intuitively — the checklist prevents the common week-one mistakes that cause AI CMO output to feel generic.
The One-Person Billion-Dollar Company Playbook (2026)
Build a business that reaches $1B in revenue or valuation with exactly one human employee — you. This playbook is grounded in Matthew Gallagher's Medvi ($401M year 1, $1.8B projected 2026) and the broader solo-founder pattern that Sam Altman and Dario Amodei predicted would emerge in 2026.
Reach $1M ARR Solo: The Playbook (2026)
Walk a serious solo founder from $0 to $1M ARR in 12-24 months using a modern AI-employee stack. Includes the real milestone numbers (MRR, subscribers, conversion), the category filters, and the decisions that derail most solo founders before they get to $1M.
Replace Your Engineering Team With AI: The Playbook
Stand up an AI engineering function — an AI CTO, AI engineers for different surfaces, a review pipeline, and an on-call pattern — that ships product at the speed of a small team while keeping the bar high enough to run a real business. This is not 'let AI write your code.' It is a specific operating model with PR reviews, CI, incident response, and clean ownership boundaries.
Replace Your Marketing Team with AI: The Playbook
Stand up a complete AI marketing function — strategy, content, SEO, paid, social, email, analytics — that produces the weekly output of a 5-person marketing team for a fraction of the cost. This playbook is opinionated about roles, cadence, and tooling so you can implement in days rather than months.
Replace Your Virtual Assistant with AI: 30-Day Plan
Replace a human virtual assistant (typical cost $2K-$5K/mo) with an AI team providing equivalent or better coverage of inbox triage, calendar, expense reports, light research, and ops coordination. Target: 30-day transition, 80%+ cost reduction, zero quality loss on standard tasks.
Scale $100K to $1M ARR Solo: AI-First Playbook
Take a profitable $100K ARR one-person business to $1M ARR without hiring humans. The 10x scale-up is the hardest transition for solo operators — you break the 'everything I do' loop, establish a real AI operating system, and let compounding do the work. Target: 18-30 months from $100K to $1M without a single human hire.
Solo Ecommerce Playbook 2026: Launch + Scale DTC with AI
Stand up a direct-to-consumer ecommerce brand solo — from product selection through fulfillment, ads, and customer support — using a Shopify stack plus an AI team for the operational load. Target: profitable unit economics within 90 days, $10K-$50K/month revenue within 6 months without hiring a traditional team.
The Solo SEO Playbook: Run SEO With an AI Team (2026)
Run a complete SEO and AEO (AI-citation optimization) function as a one-person company — keyword research, page creation at scale, on-page and technical optimization, monitoring, and iteration — entirely directed through an AI team rather than hired in-house or outsourced to agencies that charge $3K-$15K/month.
Run your one-person company.
Hire your AI team in 30 seconds. Start for free.
Free to start · No credit card required · Set up in 30 seconds