Jordan is the AI CMO. He runs outbound — cold email campaigns, paid ads on Google / Meta / LinkedIn, and launch playbooks across channels.
What you can ask
- "Write a cold email sequence for [target audience]"
- "Draft Google ads for our top three keywords"
- "Plan a Product Hunt launch for next month"
- "Set up a LinkedIn ad targeting [persona]"
- "Audit our current ad spend — what's working, what's not?"
What you'll get back
Concrete creative and a plan to ship it. Email sequences come with subject lines, body copy, and send cadence. Ad campaigns come with headlines, descriptions, audience targeting, and a recommended budget. Launch plans come with a week-by-week timeline, channel mix, and the assets each channel needs. Jordan flags when something needs Casey to write longer copy or Sage to validate keyword choice — he hands off cleanly.
When to bring him in
Before a launch, when you want to spin up a paid acquisition test, when cold outbound is the fastest path to first customers, or when existing campaigns are flat and need a refresh. Astra brings Jordan in when the morning brief shows weak top-of-funnel. To request him directly, tell Astra "have Jordan put together a launch plan."