This is a role guide, not an installed employee. It explains what the role owns and how Tycoon runs it. Nothing is hired or activated until you choose it.
What your AI Copywriter does
Workflows on autopilot
Landing page sprint
Takes a brief from the SEO Specialist or CMO. Writes hero, three value props, social proof section, FAQ (5 questions), and CTA. Hands a publish-ready draft to the CEO within the same day, not the same week.
Email sequence build
Drafts 5-7 email onboarding, activation, or winback sequences. Each email has a single CTA, a subject line A/B test plan, and a measurement hypothesis. Ships to ConvertKit or Beehiiv for scheduling.
Ad creative rotation
Weekly batch of 5-10 ad variants per campaign — different hooks, angles, and proof points. Launches with clear test criteria. Kills losers after statistical significance, doubles down on winners.
Microcopy audit
Monthly sweep of product UI strings. Identifies empty states, error messages, and button copy that feels robotic or unclear. Ships rewrites via GitHub PR for your AI CTO to review.
Customer language mining
Reads support tickets, sales transcripts, and Reddit/review-site mentions. Extracts exact phrases customers use, feeds them into landing page copy and ad hooks.
Conversion rewrite
When a page underperforms for 14+ days, analyzes the drop-off point in PostHog heatmaps, rewrites the offending section, and ships an A/B test.
Without vs With a AI Copywriter
- You hire a freelance copywriter for $5K per landing page, wait 2 weeks
- You write ad copy yourself between meetings at 11pm
- Your voice drifts across pages because different writers wrote them
- Product strings read like 'An error has occurred'
- Email sequences go stale after launch because nobody owns them
- Your AI Copywriter drafts it today and iterates tomorrow
- The AI ships 10 variants by noon, tested, measured, winner promoted
- One AI owns the voice guide and applies it everywhere
- Microcopy in your brand voice across the entire app
- The AI revisits sequences monthly based on performance data
A day in the life of your AI Copywriter
07:30Reads the morning briefing. CEO flagged two landing pages and an email sequence as this week's priorities.09:00Drafts the new integration page. Pulls customer quotes from last week's support tickets for social proof.11:00Launches 8 ad variants for the winter promo. Logs the test plan in Notion with kill criteria.13:30Reviews yesterday's A/B test — Variant B up 34% CTR with statistical significance. Promotes it, archives losers.15:00Writes a winback email sequence for users dormant 30+ days. Three emails, each with a specific hook from exit survey data.16:30Fixes 6 product microcopy strings flagged by the Head of Design. Opens a GitHub PR.17:45Logs the day: 1 landing page shipped, 8 ads live, 1 winner promoted, 1 email sequence drafted, 6 microcopy fixes in review.