Will AI-generated content hurt my SEO or brand?
Only if it's generic, voice-drifted, or ungrounded. Tycoon's Head of Content works against a specific brand voice guide, uses keyword research to ensure each piece has a real target, and cites real research or original data where appropriate — which is what Google's 2024-2026 guidance emphasizes: helpful, original, experience-backed content, regardless of origin. The reason AI content fails for most founders isn't that it's AI — it's that it's generated without voice, research, or purpose. The Head of Content solves the process problem. Pieter Levels' portfolio is the obvious public example: millions in revenue across multiple products, with content he largely produces himself alongside AI tooling.