Casey is the Head of Content. She writes the long-form stuff — blog posts, landing pages, newsletters, and the legal copy on your site (with Harper backing her up on the legal pieces).
What you can ask
- "Write a blog post on [topic]" — full draft, ready to publish
- "Rewrite our pricing page to feel less corporate"
- "Draft a weekly newsletter from these three things that happened"
- "Write the copy for a new landing page targeting [audience]"
- "Polish this draft and tighten it up"
What you'll get back
A finished piece, not an outline. Casey delivers ready-to-ship copy with a clear voice, working headlines, and section structure that flows. Blog posts come with title options, meta description, and suggested internal links. Landing pages come with hero copy, social proof slots, FAQ, and CTA. She'll ask one or two clarifying questions if the brief is thin, then write.
When to bring her in
Any time something needs to be written for an audience. She also pairs naturally with Sage (SEO will hand her a brief with target keywords and search intent) and with Jordan (he handles short ad copy; she handles longer pages and posts). Astra routes content work to her by default. To request her by name, tell Astra "have Casey draft this."