Open the workspace nav, click New project, give it a name and a one-line description of what the project is about. That's it — the team is ready to work on it immediately.
What to put in the description
- What the project is (a product, a campaign, a launch, a side bet)
- Who it's for (your audience or customer)
- What success looks like, roughly
The description seeds Astra's understanding of the project. Two sentences is usually enough; she'll ask for more if she needs it.
You don't need to set anything else up
- The team is already on the project — no hiring step
- The credit balance is shared from the workspace — no separate billing
- Knowledge from the workspace flows in automatically — brand voice, customer notes
When to create a new project (vs. use the existing one)
Create a new project when the work has a different audience, a different goal, or a different brand voice. Don't create one for every small initiative — those belong as tasks inside an existing project.
First step after creating it
Drop into the CEO chat for the new project and tell Astra what you want to do first. She'll propose a starting task or two.
For what a project actually contains, see the project reference.