Can an AI really close deals?
For SMB and low-mid-market motions (deals $2K-$50K ACV), yes, end-to-end. The AI AE runs the discovery, builds the tailored demo, drafts the proposal, handles common objections, and closes within approved bands. For mid-market and enterprise (deals $50K+), the pattern shifts: the AI AE runs the process and founder or a human sales leader takes the strategic moments (first meeting, pricing escalation, final close). Riley Brown and many creator-economy businesses run end-to-end AI AE; enterprise SaaS typically runs hybrid. Both models work.