FAQ
Frequently asked questions
Clear answers about wallet credit, usage, subscriptions, and how Tycoon charges for work.
How is this different from using PR Newswire or paying a PR agency?
PR Newswire is a paid distribution wire — your release goes out to thousands of outlets that mostly ignore it. Coverage from wire distribution is basically zero. A PR agency does personalized journalist outreach — effective but $5-15K/month and only as good as the account team assigned to you. Tycoon does personalized journalist outreach at AI-scale: 50 truly personalized pitches in the time an agency team writes 10. Response rates match or exceed agency work because the AI reads the journalist's actual recent bylines rather than relying on an agency associate who's juggling 20 clients.
We're a small company, not TechCrunch-worthy. Does PR actually work for us?
At small scale, Tier 1 outlets are hard to crack. What works: niche publications, industry-specific blogs, local press (for local businesses), podcast appearances, and contributed-article opportunities. Tycoon identifies Tier 2-3 opportunities that match your scale. A small B2B SaaS might not land in The Information but can land in niche industry publications their customers read, which drives pipeline. The quality of coverage matters more than tier for most small companies.
What counts as 'newsworthy' for a small company?
Good announcement types: funding rounds (even small ones, in the right niche), major customer wins (named logos), significant product launches (new category, not minor features), partnership with known brand, hiring a notable person, or original research/data your company produced. Bad announcement types: minor feature releases, pricing changes, team milestones (unless truly significant). AI Head of Content will tell you before you waste journalist goodwill on a non-story — newsworthiness is the first gate.
What about thought leadership content — contributed articles, op-eds, Forbes council?
Yes, Tycoon handles this workflow too. AI Sales Rep identifies publications accepting contributed content in your space, AI Head of Content drafts the article pitched to that publication's style and recent content, and pitches get tailored to the right editor. Contributed articles often outperform traditional PR for B2B companies because you control the narrative and get a byline. Many founders run PR (for announcements) and contributed content (for sustained thought leadership) in parallel using Tycoon.
Does Tycoon handle crisis PR — if something bad happens?
Partially. For operational crisis response (drafting statements, coordinating journalist responses, managing social media during a crisis), AI Head of Content can draft materials quickly under time pressure. For high-stakes legal/regulatory crises, you want human crisis PR counsel — those situations have strategic considerations that require experienced judgment. Most crises founders actually face (minor outage, customer complaint going viral) can be handled with Tycoon + your judgment; major crises (data breach, regulatory action, founder controversy) need specialized human help.