FAQ
Frequently asked questions
Clear answers about wallet credit, usage, subscriptions, and how Tycoon charges for work.
How is this different from Surfer, Clearscope, or MarketMuse?
Those tools optimize a single page against a single keyword after you've picked the keyword. Tycoon runs the full research program: finding the keywords, prioritizing them, bucketing them into content plans, and tracking execution. Surfer gives you an outline for one article; Tycoon gives you 30 articles to write, ranked by ROI, with briefs ready to go. Many content teams use both — Tycoon for portfolio-level research and prioritization, Surfer for in-the-weeds optimization of individual pages.
Won't AI-picked keywords lead to AI-generic content that won't rank?
Keyword picks don't determine content quality — execution does. Tycoon surfaces opportunities with data (search volume, competition, SERP composition) and generates briefs with structure. The actual writing and original angle come from you or your writer. If you ship thin AI-generated articles on Tycoon's suggested keywords, you'll lose to the same human-expertise pages you always lost to. If you ship deeply researched, original-perspective articles on Tycoon's suggested keywords, you rank. The research is the commodity layer; content quality still determines outcomes.
I already have a Head of SEO. Does this replace them?
No — it augments them. Your Head of SEO moves from 'spends 30% of their week running reports and pulling keyword lists' to 'spends 90% of their week on strategy, content direction, and link building.' The commodity keyword research work (pulling data, clustering, drafting briefs) disappears into Tycoon. Most SEO leaders find they can manage a 3x larger content program without adding headcount because the bottleneck was research capacity, not strategic thinking.
What about AEO — optimizing for ChatGPT/Perplexity answers, not just Google?
Tycoon's keyword research includes an AEO dimension. AI Data Analyst probes ChatGPT/Perplexity for target queries, identifies which URLs get cited, and whether your competitors are in the citation set. For queries where you're missing from AI citations, it flags the opportunity and generates a content plan specifically structured for citation (direct-answer opening, structured data, authoritative source citations). Most SEO tools don't yet do this; AEO is increasingly the more important optimization target as AI search takes share.
We're a pre-revenue startup — is investing in SEO workflow this early worth it?
Depends on your acquisition model. If you're betting on SEO as a primary channel (B2B SaaS, content sites, marketplaces), starting the research workflow pre-revenue is smart because SEO takes 6-12 months to compound. If you're pre-PMF and experimenting with channels, don't commit content team capacity to SEO yet — use Tycoon for lighter-weight activities (landing page optimization, product-led content) and shift to full SEO workflow when you know SEO fits your channel. The research workflow itself is cheap to run; the expensive part is the content team producing the pages.