You'd think this needs a $20K crisis comms agency and a war room — Tycoon Agent runs the whole protocol from chat in the first 30 minutes.
The short answer
Tycoon Agent responds to a PR crisis by activating a 5-phase containment protocol the moment you flag it. Phase 1 (first 30 min): she scrapes Twitter, Reddit, Hacker News, and Google News for every mention, scores severity by reach × sentiment, and drafts a one-pager with what's being said, who's saying it, and the most damaging claim. Phase 2 (hour 1-2): she drafts 3 response variants (apology, clarification, no-comment) with the tradeoffs spelled out. Phase 3: once you pick, she publishes to Twitter, drafts an internal Slack brief for your team, and queues a customer email if needed. Phase 4: hourly sentiment monitoring with Lark alerts when the conversation turns. Phase 5: after 72 hours, a postmortem with what worked, what didn't, and a playbook for next time. The whole protocol runs from chat — you make 3 decisions, she handles execution.
How Tycoon Agent actually does it
- Triage in 30 minutes
Scrape Twitter, Reddit, Hacker News, and Google News for every mention in the last 24h. Score by reach × sentiment. Identify the original source and the most damaging claim.
TwitterRedditGoogle News
- Draft response options
3 variants — full apology, factual clarification, no-comment-with-context — with reach estimates and likely outcomes spelled out. You pick in chat.
- Publish and brief internally
Post chosen response to Twitter and LinkedIn. Drop a Slack brief for the team with talking points. Draft a customer email if account-impacting.
TwitterLinkedInSlackMailchimp
- Monitor hourly
Hourly sentiment scan for 48 hours. Lark alert if a high-reach account jumps in or sentiment shifts more than 20% in either direction.
Lark
- 72-hour postmortem
What was the actual root cause, what response worked, what didn't, and the runbook so you respond faster next time. Stored in Notion.
What it looks like in chat
YouA user just posted on HN that we charged them twice. It's at #3 with 200 comments. What do I do?
Tycoon AgentTriage in progress. Here's what I have at minute 8: - HN post: #3, 247 comments, 76% sympathetic to user. Twitter pickup: 12 mentions, mostly retweeting the HN link. No press coverage yet. - The damaging claim: 'this happens to everyone, support ignores it.' I checked Intercom — 4 similar duplicate-charge tickets in last 30 days. It's a real issue. - 3 response options ranked: **A) Reply on HN with a refund + root cause + commit to fix.** Recommended. Reach: 50K+. Likely outcome: kills the narrative within 12h. **B) Send DM only.** Saves face publicly but the comment thread keeps growing. Risky. **C) No comment.** Will hit press by morning. If you pick A, I'll draft the HN reply in 5 min, queue customer refund via Stripe, brief support on the standard response, and ping you hourly until it dies down. Which one?
What you get back
Active war room from chat — triage doc, response drafts, published response, internal brief, hourly monitoring, and 72-hour postmortem stored in Notion.
Cadence: On-demand activation; 30-min initial triage; hourly monitoring for 48h; postmortem at 72h.