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What are my competitors shipping?

Stop refreshing their changelogs. Astra watches for you.

Business insightStrategyWeekly Friday 9am, plus event-driven alerts for pricing changes, fundraising news, and Product Hunt launches.

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Free to startNo credit card requiredUpdated Apr 2026

You'd think this needs an analyst tracking 5 RSS feeds and a Notion board — Astra watches every channel and only pings you when something matters.

The short answer

Astra answers "what are competitors shipping" by watching every public surface your top 5 competitors push to: their changelog page, GitHub releases (if open source), blog feed, pricing page diffs, founder Twitter accounts, Product Hunt launches, and job postings (a hidden signal — what they're hiring for is what they're building). Every Friday she sends a one-page brief: what shipped, what's a real threat to you (with reasoning), what's noise, and the 1 thing you should respond to. She also flags pricing changes within 24 hours since those move money fast. You stop checking 5 changelog pages on Monday morning, you stop missing the launch that just stole your top deal, and you start playing competitive offense instead of catch-up defense.

How Astra actually does it

1
Set up monitoring
For each of your top 5 competitors: changelog RSS, GitHub releases API, blog RSS, Product Hunt, founder Twitter, pricing page snapshots (daily diff), LinkedIn job postings.
GitHub APITwitter APIAhrefsLinkedIn
2
Filter signal from noise
Bug fixes and minor copy changes don't make the report. New pricing tier, new flagship feature, public roadmap shift, or fundraising news do.
3
Score threat level
High = directly attacks your differentiation or wins your target customer. Medium = adjacent, watch. Low = informational. Score uses your stated positioning + last 30 days of customer feedback.
4
Detect pricing moves fast
Daily pricing page snapshot. If a competitor cuts price or adds a free tier, Astra pings within 24 hours, not at end of week.
5
Write the Friday brief
Lark message: what shipped per competitor, threat level, the 1 thing to respond to, and a draft response if applicable.
Lark

What it looks like in chat

What are my competitors shipping?

Astra

This week's competitive brief: **OpenRouter — High threat.** Launched 'OpenRouter Memory' — persistent context across calls. Their docs page got 14k views in 48 hours. Two of your prospects (you're in active deals) tweeted about it positively. Response: do you have anything similar in flight? If not, write a 'why we're different' post by Wednesday. I can draft. **LiteLLM — Medium.** v1.92 release. Mostly bug fixes. One real thing: added Bedrock cross-region failover. Doesn't directly threaten you but worth knowing. **Cursor — Low.** Hired 3 ML engineers (LinkedIn). Signal: building model-of-their-own. 6+ months out before relevant. **Anthropic Console — Pricing change Wednesday.** Cut Claude Haiku by 18%. Your /pricing page shows Haiku at higher number — update today or you'll lose price-sensitive prospects. **Continue.dev — Noise.** Theme changes, doc fixes. **One thing to respond to**: the OpenRouter Memory launch. Two of your in-flight deals are watching.

What you get back

A weekly Friday Lark brief on what competitors shipped, threat scores, and the single highest-priority response to make — plus 24-hour alerts on pricing changes.

Cadence

Weekly Friday 9am, plus event-driven alerts for pricing changes, fundraising news, and Product Hunt launches.

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Frequently asked questions

What if a competitor doesn't have a public changelog?

Astra falls back to whatever's public — GitHub commit messages, blog posts, founder tweets, job postings, even Wayback Machine snapshots of their pricing page. Most companies leak their roadmap somewhere. The signal density is lower but still useful.

Can I add or remove competitors from the watch list?

Yes. Tell her 'add Vercel AI Gateway, drop Continue.dev' and the watchlist updates. She can also auto-suggest competitors based on the customers you lose deals to (pull from CRM if connected).

What if the threat score is wrong?

Reply with a correction — 'I don't care about pricing changes, I care about feature launches' — and her scoring weighting updates. Three corrections usually dial her in. She also re-checks scoring against your stated positioning every quarter.

How fast does Astra detect a pricing change?

Within 24 hours. She snapshots competitor pricing pages daily and diffs them. New tier, dropped price, removed feature — she pings the same day. Critical when a price drop can cost you in-flight deals.

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