You'd think this requires a product analyst and a 6-week study — Tycoon Agent cross-joins Stripe and PostHog in 30 seconds and gives you the receipts.
The short answer
Tycoon Agent answers "which feature makes the most money" by joining Stripe customer revenue with PostHog feature events at the user level. She maps every paying customer to the features they actually used in their first 30 days, then ranks features by attached revenue (sum of MRR for users who touched the feature) and by lift (revenue ratio of users who used it vs didn't). Output is a ranked table: Feature → Users → Attached MRR → Lift Ratio → Verdict (Killer / Important / Nice-to-have / Dead Weight). She flags the 2 features that justify their existence, the 3 you could cut without losing a dollar, and the 1 that everyone touches but doesn't predict retention. You stop building based on what users *say* they want and start building on what actually drives money.
How Tycoon Agent actually does it
- Pull customer revenue
Stripe API: every paying customer, their MRR, signup date, and tenure. Filter to active subscriptions only.
Stripe
- Pull feature events
PostHog: every feature event in the first 30 days per user. Group by feature flag or event name. Need ≥5 distinct events to count as 'used'.
PostHog
- Compute attached MRR + lift
For each feature: sum MRR of users who used it. Compute lift = avg MRR of users-who-used / avg MRR of users-who-didn't. Lift > 1.5 = real signal.
- Rank and verdict
Killer = high attached MRR + high lift + high retention. Dead Weight = low usage + low lift. Vanity = high usage + zero lift (everyone touches it but it doesn't predict revenue).
- Write the report
Lark message with the ranked table, the 2 features to double down on, the 3 to consider sunsetting, and the 1 'vanity feature' that's misleading you.
Lark
What it looks like in chat
YouWhich feature makes the most money?
Tycoon AgentTop of the table: **Killers (keep + invest):** 1. Team workspaces — $34k attached MRR, 2.8x lift. Users who create one stay 4x longer. 2. API key rotation — $19k attached MRR, 2.1x lift. Boring feature, huge retention signal. **Important (keep, don't over-invest):** 3. Slack integration — $12k attached MRR, 1.6x lift. **Dead weight (consider sunset):** - CSV export — 8% of users, 0.9x lift. Asked for in 12 sales calls, used by no one. - Dark mode — 41% of users, 1.0x lift. Loved, but doesn't move money. - Custom webhooks — 3% usage, 0.7x lift (users who try this churn). **Vanity feature (be careful):** - The dashboard. 94% of users hit it. 0.95x lift. Don't kill it (it's table stakes), but stop putting your best engineers on it. Recommendation: kill CSV export to free up the 1 engineer maintaining it, and put that capacity on team workspaces v2.
What you get back
A ranked table of every feature with attached MRR, lift ratio, and verdict — plus a clear list of features to invest in, hold, or sunset.
Cadence: Monthly, plus on-demand before every roadmap planning session.