How do I run a webinar end-to-end?
From topic to MQLs in 21 days. You show up to present.
You'd think this needs an events team — Astra runs registration, promo, day-of comms, and follow-up so all you do is present.
The short answer
Astra runs a webinar end-to-end in 21 days. Week 1: topic selection (she pulls top GSC queries and Reddit threads from your space to find the question your audience actually wants answered), landing page built in Webflow, registration on Zoom Webinar, calendar invite logic, and confirmation email sequence. Week 2: 4-channel promo — LinkedIn organic, paid LinkedIn ads ($500 budget targeting your ICP via Apollo), email blast to your existing list via Mailchimp, and 3 partner cross-promotions she'll outreach for you. Week 3: day-of comms (1 day before, day-of, 1 hour before reminders), live polling and Q&A in Zoom, attendance tracking. After: she sorts attendees vs no-shows, sends recording + slide deck within 4 hours, drops MQLs into HubSpot with attendance scoring, and writes a postmortem on what worked. Realistic outcome: 200-400 registrants, 35-50% attendance, 15-25 SQLs.
How Astra actually does it
- 1Pick a topic that converts
Pull top 50 GSC queries for your domain + Reddit threads in your category. Cluster into 5 candidate topics. Score by search volume × commercial intent. Pick the winner.
GSCReddit - 2Build the funnel
Webflow landing page, Zoom Webinar registration, calendar invites, 3-email confirmation sequence (instant + T-7d + T-1d). All wired together with proper UTM tracking.
WebflowZoomMailchimp - 3Fill the seats
Week 2 promo: 4 LinkedIn organic posts, $500 LinkedIn paid targeting your ICP via Apollo lookalikes, email blast, 3 partner co-promotions she outreach via Apollo + Lemlist.
LinkedInApolloMailchimpLemlist - 4Day-of execution
Reminder emails T-1d, T-1h, T-15min. Live polls and Q&A in Zoom. Attendance log captured. You focus on presenting; she handles every notification.
Zoom - 5Follow up and score
Within 4h: recording + deck to all registrants. Attendees get a different CTA than no-shows. MQLs scored by engagement (attended? Q&A? polls?) and dropped into HubSpot with lead source = webinar.
HubSpotMailchimp
What it looks like in chat
Live webinar with 200-400 registrants, full registration funnel, day-of execution handled, scored MQLs in HubSpot within 4 hours of end, postmortem next day.
21-day end-to-end. Recommend monthly cadence after first one ships.
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Try this with AstraFrequently asked questions
What if I only have 500 people on my email list?
She compensates with paid LinkedIn ($500 typically nets 80-120 registrants for a tight ICP) and 3-5 partner co-promotions (each can bring 30-80 registrants). Realistic: 150-220 registrants on a small list. The funnel still works; it just leans more on paid + partners than email.
I'm not a great presenter — can Astra help with the deck and script?
Yes. She'll draft a 12-slide deck and a verbatim script with timing notes. You can read it word-for-word or use it as a backbone. She'll also generate the 3-5 audience polls and a Q&A backup deck for questions she predicts attendees will ask based on the topic.
What attendance rate should I expect?
Industry benchmark is 35-45% for B2B webinars. Topic relevance + reminder cadence drive most of the variance. Astra's 3-reminder sequence (T-1d, T-1h, T-15m) typically lands 40-50%. She'll tell you mid-week 2 if registration projections look weak so you can extend promo.
What if no one shows up?
She'll have flagged this risk by week 2 if registrations are below 100. Backup plan: she'll record the session anyway with high-quality cuts, repurpose into a YouTube video, 4 LinkedIn posts, and an email series. The asset still feeds the funnel even without live attendance.
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