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Where am I leaking revenue?

6 leak sources, audited weekly. Recover what's slipping.

Business insightFinanceWeekly Monday 9am; mid-week emergency report if leak exceeds $5K.
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Free to startNo credit card requiredUpdated Apr 2026

You'd think you'd notice — you don't. Astra audits 6 leak sources weekly and recovers ~3-7% of monthly MRR you didn't know you'd lost.

The short answer

Astra audits 6 revenue leak sources every Monday and reports recoverable $$. (1) Failed payments — Stripe failed charges in the last 30 days that didn't auto-retry to success. She drafts personalized recovery emails per customer. (2) Expiring cards — cards expiring in next 60 days, automated card-update flow via Stripe + email reminder. (3) Downgrades not yet processed — customers who requested downgrade but billing didn't catch up. (4) Expansion misses — customers using >80% of plan limits not yet upgraded (Mixpanel + Stripe usage). (5) Unjustified refunds — refunds issued in last 30 days where the cause was avoidable (clear in Intercom thread). (6) Unbilled usage — usage-based features where billing didn't fire. Weekly Lark report shows total leak $$, top recovery actions ranked by ROI, one-click execution for safe items (failed payment retries, card update emails). Most teams recover 60-80% of identified leak within 30 days.

How Astra actually does it

  1. 1
    Audit failed payments

    Stripe charges failed in last 30 days. Group by customer. Filter for those that didn't recover. Draft personalized recovery email per account.

    Stripe
  2. 2
    Catch expiring cards

    Stripe cards expiring next 60 days. Trigger automated card-update flow + email reminder 14 days before expiration. Re-ping at 7 + 1 day if no update.

    Stripe
  3. 3
    Find expansion misses

    Customers using >80% of plan limits per Mixpanel usage data, but still on lower tier. Draft upgrade conversation for sales/CS.

    MixpanelStripe
  4. 4
    Audit refunds for avoidable causes

    Refunds last 30 days. Pull related Intercom thread. Classify cause (bug, confusion, billing error, true churn). Avoidable ones go to fix queue.

    StripeIntercom
  5. 5
    Deliver weekly report + auto-execute safe actions

    Monday Lark: total leak $$, top recovery actions, one-click execution for safe items (retry failed payments, send card-update emails). Risky actions need approval.

    Lark

What it looks like in chat

Where am I leaking revenue?
Astra
Just ran the 6-source audit. **$8,420 recoverable in next 30 days.** **1. Failed payments: $2,840** (12 customers). Top: Acme Corp $480, Beta Industries $340. **Action: I drafted 12 personalized recovery emails. Reply 'send' to ship all.** **2. Expiring cards next 60d: $4,100/mo at risk** (47 customers). **Action: enable auto-card-update flow** (one-click), or I send reminder emails. Recovery rate ~85%. **3. Downgrades pending: $720/mo** (3 customers requested 14+ days ago, billing not updated). **Action: ship the downgrades** — customer service goodwill matters more than $720. **4. Expansion misses: $1,950/mo opportunity** (8 customers using >80% of Pro limits). Top: Gamma Co at 142% of API quota for 3 weeks straight. **Action: I drafted upgrade outreach for your CS team.** **5. Refunds last 30d: $1,200** (4 issued). 2 were avoidable bugs (now in Linear). 2 were true churn (no action). **6. Unbilled usage: $610** (2 customers — usage tracking event missed in API metering). **Action: backfill bills with apology + 50% discount on the catch-up.** **Reply 'auto-execute safe ones' (1, 2, 6) to recover $7,550 today, or pick individually. The expansion deals (#4) need your CS team to make calls.**
What you get back

Weekly Monday Lark report: total leak $$, top recovery actions per source, one-click auto-execute for safe items, drafts ready for risky ones.

Cadence

Weekly Monday 9am; mid-week emergency report if leak exceeds $5K.

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Frequently asked questions

Why do failed payments slip through Stripe's automatic retry?

Stripe's smart retries recover ~50-60% of failed payments. The other 40-50% need human intervention — outdated card, billing address change, fraud lock, etc. Astra catches the slipped ones and drafts personalized recovery emails (which convert ~30% on top of Stripe's automatic recovery).

Can she actually retry payments or send emails automatically?

Default is one-click approval for batch actions. You can flip on auto-execute for low-risk categories (retry failed payments, send card update emails). Customer-facing comms always default to draft-only because tone matters more than speed.

What if expansion outreach feels pushy?

She drafts the outreach as a value-first message, not a sales pitch ('we noticed you're hitting limits — here's how to remove them, plus 20% off the upgrade if you do it this month'). Customers usually thank you for catching it. Pushy framing kills the relationship; helpful framing strengthens it.

How much revenue can I realistically recover?

Most teams recover 60-80% of identified leaks in 30 days = typically 3-7% of monthly MRR. For a $50K MRR company that's $1,500-3,500/mo recovered. Compounds annually to $18-42K. Setting up the loop pays for itself in week 1.

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