Run a 24h flash sale and watch the conversion
Your AI CEO ships the promo, watches the dashboard, and pulls the plug if it flops.
You'd think this needs a marketing team and 3 days of prep — Astra ships the whole thing in 30 minutes and watches it hourly.
The short answer
Astra runs your 24h flash sale end-to-end: she creates the discount in Stripe, drafts and sends the email blast through Resend, ships a site banner via a Vercel preview deploy, sets up retargeting on LinkedIn and Twitter, and tracks hourly conversion in PostHog. Every 4 hours you get a Lark ping with conversion rate vs your last sale, top-converting traffic source, and revenue so far. If hour-8 conversion is below 60% of your baseline, she pings you with a kill recommendation and a one-click rollback. If it's outperforming, she'll suggest extending by 12h or pushing more spend into the winning channel. You go from "I should run a sale" to live promo with full instrumentation in under an hour — and you don't have to babysit a dashboard.
How Astra actually does it
- 1Set up the discount + tracking
Create Stripe coupon code (single-use or unlimited), wire UTM params for every channel, add PostHog conversion event on checkout success.
StripePostHog - 2Ship the announcement assets
Draft email (Resend), site banner component (Vercel preview), tweet thread, LinkedIn post, Discord announcement. All for your review in one Lark message.
ResendVercelTwitterLinkedInDiscordLark - 3Launch + retarget
Send email at peak open time for your list (timezone-weighted), deploy banner, push social posts, set up 24h retargeting ads on LinkedIn and Twitter to anyone who visited but didn't buy.
- 4Hourly tracking + kill switch
PostHog dashboard checks conversion rate every hour. Lark ping every 4h with: revenue, conversion vs baseline, top source. Kill recommendation if hour-8 is <60% baseline.
- 5Wrap-up + retro
Hour 24: pause coupon, archive banner, write retro Lark message — total revenue, new customers, channel ROI, and 3 things to do differently next sale.
What it looks like in chat
Live 24h flash sale with Stripe coupon, email blast, site banner, retargeting ads, hourly Lark tracking pings, and a wrap-up retro with revenue + channel ROI + 3 lessons.
On-demand, with 24h lead time recommended for asset review.
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Try this with AstraFrequently asked questions
What if I don't have a baseline conversion number to compare against?
Astra uses your last 30 days of normal-price checkout conversion as the baseline. If you've never run a sale before, she uses category benchmarks (SaaS flash sales typically 2-4x normal conversion) and flags this as a learning sale — every metric becomes your new baseline.
Can Astra actually pull the plug, or does she need my approval?
By default she sends a kill recommendation with a one-click rollback button — you decide. If you tell her "full autonomy on flash sales," she'll execute the kill automatically and notify you after. Same for extensions if it's outperforming.
How is this different from just emailing a discount code myself?
The instrumentation. Most founders run a sale, get a revenue number, and never know which channel converted or whether it cannibalized full-price sales next week. Astra tracks UTM-level ROI, retargets the visitors who didn't buy, and writes the retro you'd never get around to.
What does the wrap-up retro tell me?
Revenue total + new vs returning customer split, conversion rate by channel (email vs Twitter vs banner), AOV vs normal, top 3 customer segments who bought, and 3 specific changes to test next sale (better email subject, different discount %, longer window).
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