You'd think this needs a CFO and a 2-week pricing committee — Tycoon Agent runs the unit economics, churn model, and competitive positioning in 30 minutes.
The short answer
Tycoon Agent answers 'should I match a competitor price drop' by running 4 calculations in parallel. (1) Unit economics: at the new price, what's your gross margin and LTV/CAC? She pulls live Stripe + Mixpanel data to model. (2) Churn risk: how many existing customers will downgrade or churn if you DON'T match (cohort analysis on your last 6 months of churn comments mentioning competitor pricing)? (3) Acquisition impact: what's your projected new MRR loss/gain at the new price (Mixpanel lead-to-paid conversion × LinkedIn ad CPM at the new price point)? (4) Brand positioning: are you the premium choice or the value choice — does matching erode your positioning? She returns a 1-page Notion doc with the recommended decision (match / hold / partial match) plus the dollar impact at 30/90/180 days. Most of the time the answer is 'don't match, here's what to do instead.'
How Tycoon Agent actually does it
- Pull unit economics at new price
Stripe MRR, gross margin per cohort, blended LTV. Model the new price across your top 3 plans. Compute LTV/CAC if you matched.
StripeMixpanel
- Model churn risk if you don't match
Pull last 6 months of cancellation reasons from Intercom + Stripe portal. Count mentions of competitor name + 'pricing'. Project 3-month churn delta if pricing gap widens.
IntercomStripe
- Project acquisition impact
Mixpanel landing-to-paid conversion × current new-MRR run rate. Model conversion lift at lower price (price elasticity benchmark for your category).
Mixpanel
- Score brand positioning impact
Where do you sit in the market — premium, mid, value? Pull review data from G2 + Capterra. If you're positioned premium, matching erodes positioning. Quantify the brand cost.
- Deliver decision doc
1-page Notion doc: recommended action (match/hold/partial), dollar impact at 30/90/180 days, alternatives if not matching (feature differentiation, bundling, segment-specific pricing).
Notion
What it looks like in chat
YouOpenRouter just cut their entry price by 30%. Should I match?
Tycoon Agent30 minutes. Here's the math: **Unit economics if you match:** Gross margin drops from 68% to 51%. LTV/CAC goes from 4.2 to 2.9. Still healthy but you lose ~$180K of projected 12-month gross profit on existing volume. **Churn risk if you don't match:** Last 6mo cancellation data: 23 mentions of OpenRouter + price. That's 4% of churn. If their gap widens, I project +1.2% monthly churn = ~$8K MRR lost over 90 days. Real but small. **Acquisition impact:** Your landing-to-paid conversion at current price = 4.2%. At matched price (price elasticity ~0.8 for your category): ~5.1% conversion = +$14K new MRR/mo. But LTV per customer drops 25%. **Brand positioning:** You're rated premium (4.7 G2 vs OpenRouter 4.3) and your top reviews cite reliability + support. Matching signals 'we compete on price' which erodes that. **Recommendation: don't match.** Instead: ship a 'Starter' tier at -20% (catches price-sensitive prospects) while holding Pro/Enterprise. Net 12-month impact: +$45K vs matching's -$180K. Want me to draft the tier?
What you get back
1-page Notion decision doc: match/hold/partial recommendation, dollar impact at 30/90/180 days, alternative tactics if not matching.
Cadence: On-demand, 30-min turnaround.