The short answer
Astra runs cold outbound by building a tight 200-prospect list, writing one genuinely personalized email per prospect, and operating the send-track-reply loop daily. She pulls your ICP definition from prior chats (or asks you 3 quick questions if undefined), queries Apollo for matching contacts, scrapes each company's website for a real personalization hook (recent product launch, hiring page, blog post), drafts a 4-email sequence per prospect with the hook in line 1, sends from your Gmail at staggered times to avoid spam triggers, and triages every reply — booking interested ones to your Calendly, parking maybes for a later angle, dropping no-thanks. The deliverable is a daily Lark digest with sends, opens, replies, meetings booked, and weekly conversion rate. Most sequences hit 3-8% reply rate and 1-2% meeting rate.