What if my partners don't have UTM tracking?

Tycoon Agent flags untagged partners separately and proposes UTM strings for each. She'll also draft a one-line email you can send to partners asking them to update the link. With ~5 partners updated, attribution becomes reliable within 14 days.

How does she handle partners that drive brand awareness but not direct clicks?

She separates direct-attribution partners from brand-lift partners and notes which is which. Brand partners (podcasts, conference sponsorships) get measured against branded search lift in GSC instead of direct referrals — different KPI, different bucket.

Can she draft the deprecation emails too?

Yes — say "draft the kill-list emails" and she writes one per partner, polite, mentions the 90-day data, suggests either swapping for an active integration or removing the logo. You review and send.

How fresh is the data?

GA4 lags ~24-48 hours, Stripe is real-time. The full audit runs in under 90 seconds and pulls the latest available data each time you ask.

Ask Tycoon Agent: Which partnerships actually drive traffic?

You'd think this needs a manual UTM audit and three vendor calls — Tycoon Agent ranks every partner by real traffic and revenue in one Lark message.

The short answer

Tycoon Agent answers "which partnerships actually drive traffic" by joining GA4 referral data, UTM-tagged sessions, and your partner contract list, then ranking each partner by sessions, signups, and downstream Stripe revenue over the last 90 days. She pulls referral source from GA4, cross-references it against the partner roster you keep in Notion or a Google Sheet, and tags each row with what you're paying (or trading) for the relationship. The output is a Lark table with three buckets: keepers (positive ROI), watch list (zero traffic but recent), and kill list (90+ days of nothing). She also flags the 1-2 partners where traffic is real but conversion is broken — usually a busted UTM or a landing page mismatch you can fix in an afternoon. You stop renewing dead deals and double down on the ones working.

How Tycoon Agent actually does it

Pull referral and UTM data
GA4 traffic by source/medium for last 90 days, filtered to known partner domains and UTM campaigns.
GA4
Join with partner roster
Read your Notion partner database or Google Sheet, match each partner to its referral source, flag partners with no tagged source as missing UTM.
Notion
Attribute revenue downstream
Match GA4 sessions to Stripe customers via client_id, calculate revenue per partner over 90 days.
StripeGA4
Rank into keep / watch / kill buckets
Keepers: positive ROI vs cost. Watch: <30 days old, give it time. Kill: 90+ days, zero signups, time to deprecate.
Flag broken funnels
Partners with traffic but 0% signup rate get a separate callout — usually a landing page mismatch or expired UTM.
Lark

What it looks like in chat

YouWhich partnerships actually drive traffic?

Tycoon Agent90-day audit, 14 partners on your list: **Keepers (4):** Cursor integration page → 1,847 sessions, 89 signups, $4.2k MRR. Replit listing → 612 sessions, 31 signups, $1.8k MRR. Two podcast sponsorships break even. **Watch (3):** Two community Slacks (launched <30 days), one substack swap (recent). **Kill (5):** Three integration pages on partners' docs sites — zero referrals in 90 days, suggest asking them to swap for an active link or remove our logo. Two badge-in-footer deals — dead. **Broken (2):** Vercel marketplace listing — 423 sessions but 0 signups. UTM is `utm_source=vercel` but landing page redirects and strips it. Fix: 30 min. Make.com integration listing — sessions tracked but pricing page bounces at 89%. Likely page mismatch. Want me to draft the deprecation emails and file the funnel-fix tasks?

What you get back

A Lark message with a 4-bucket partner table (keep / watch / kill / broken), 90-day sessions and revenue per partner, plus a list of funnel fixes you can ship this week.

Cadence: On-demand, plus quarterly auto-refresh.

Which partnerships actually drive traffic?