You'd think this needs a $5K/month PR firm — Tycoon Agent books the same coverage with a 6-touch sequence and one piece of exclusive data.
The short answer
Tycoon Agent lands TechCrunch coverage by pitching the right reporter with the right angle at the right moment — not by spamming press@ with a press release. She pulls your last 90 days of growth data from Stripe and PostHog to find one share-worthy stat, scrapes TechCrunch's last 30 days of stories to identify 3-5 reporters covering your category, drafts a personalized pitch for each that opens with the data hook and references their recent work, then sends via your Gmail and queues 2 follow-ups spaced 4 days apart. She tracks opens via the Gmail API and re-pings any reporter who opened twice but didn't reply. The deliverable is a Lark thread with the pitch list, send confirmations, open rates, and any replies. Most founders book a call within 2-3 weeks. You stay focused on shipping; Tycoon Agent runs the entire outbound sequence.
How Tycoon Agent actually does it
- Mine your data for a story angle
Pull Stripe MRR growth, PostHog activation lifts, and any milestone numbers from the last 90 days. Find one stat reporters can't get elsewhere.
StripePostHog
- Identify the right reporters
Scrape TechCrunch bylines from the last 30 days in your category (AI, fintech, devtools). Rank by recency, fit, and engagement on similar stories.
WebSearchApollo
- Draft personalized pitches
One pitch per reporter, ≤120 words, opens with the data hook, references their last relevant article, ends with one specific ask (15-min call or exclusive embargo).
- Send and track via Gmail
Send from your address, BCC a tracking alias, log opens and replies. Queue follow-ups at day 4 and day 8 — only fire if no reply.
GmailComposio
- Report and re-rank weekly
Lark digest: who opened, who replied, who needs a different angle. If a reporter opened twice without replying, Tycoon Agent drafts a fresh angle and re-pitches.
What it looks like in chat
YouHelp me land a TechCrunch feature about our launch.
Tycoon AgentPulled your numbers: $47K MRR, +83% QoQ, 2,100 paying devs. The hook reporters will bite on: "developer tool hit $47K MRR in 4 months with zero paid acquisition." Shortlisted 5 TechCrunch reporters covering devtools/AI based on bylines from the last 30 days. Top 3: 1. **Reporter A** — covered 4 similar launches in March, average 90s response time. 2. **Reporter B** — wrote the OpenRouter funding piece, replies to ~30% of cold pitches. 3. **Reporter C** — covers indie hackers, lower DA but high signal. Drafted 5 pitches, each ≤110 words, referencing their last relevant article. Sending from your Gmail at 9:15am ET tomorrow (peak open window). Follow-ups queued for day 4 + day 8 if no reply. Reporting back Friday with opens + any responses. Approve to send?
What you get back
A Lark thread containing 5 personalized reporter pitches, send confirmations, daily open/reply tracking, and a re-pitch plan for any reporter who opened but didn't reply.
Cadence: One-shot campaign with 2-week active follow-up window.