Your AI CEO runs the PR campaign while you keep building.
You'd think this needs a $5K/month PR firm — Astra books the same coverage with a 6-touch sequence and one piece of exclusive data.
Astra lands TechCrunch coverage by pitching the right reporter with the right angle at the right moment — not by spamming press@ with a press release. She pulls your last 90 days of growth data from Stripe and PostHog to find one share-worthy stat, scrapes TechCrunch's last 30 days of stories to identify 3-5 reporters covering your category, drafts a personalized pitch for each that opens with the data hook and references their recent work, then sends via your Gmail and queues 2 follow-ups spaced 4 days apart. She tracks opens via the Gmail API and re-pings any reporter who opened twice but didn't reply. The deliverable is a Lark thread with the pitch list, send confirmations, open rates, and any replies. Most founders book a call within 2-3 weeks. You stay focused on shipping; Astra runs the entire outbound sequence.
Pull Stripe MRR growth, PostHog activation lifts, and any milestone numbers from the last 90 days. Find one stat reporters can't get elsewhere.
Scrape TechCrunch bylines from the last 30 days in your category (AI, fintech, devtools). Rank by recency, fit, and engagement on similar stories.
One pitch per reporter, ≤120 words, opens with the data hook, references their last relevant article, ends with one specific ask (15-min call or exclusive embargo).
Send from your address, BCC a tracking alias, log opens and replies. Queue follow-ups at day 4 and day 8 — only fire if no reply.
Lark digest: who opened, who replied, who needs a different angle. If a reporter opened twice without replying, Astra drafts a fresh angle and re-pitches.
A Lark thread containing 5 personalized reporter pitches, send confirmations, daily open/reply tracking, and a re-pitch plan for any reporter who opened but didn't reply.
One-shot campaign with 2-week active follow-up window.
We'll spin up your workspace, hand the prompt to Astra, and you see the answer in 60 seconds. Free.
Try this with AstraClear answers about wallet credit, usage, subscriptions, and how Tycoon charges for work.
Astra looks for other angles: customer story, technical breakthrough, market insight from your usage data, or a contrarian opinion you've voiced. If genuinely nothing newsworthy exists yet, she'll tell you and suggest 2-3 things to ship first that would create a hook.
No. Hard cap of 5 reporters per campaign, max 3 touches each (initial + 2 follow-ups), 4 days apart. Any reporter who replies "no" or "unsubscribe" gets permanently excluded from future Astra outreach across all campaigns.
Yes — default behavior. Astra drafts everything in Lark and waits for your approval before sending. If you want full autonomy, say "send without review" and she'll fire after a 30-min cooldown so you can interrupt.
After 2 weeks with zero replies, Astra retros: was the angle weak, the timing off, the reporter list wrong? She proposes 3 different angles or expands to other publications (The Information, Axios, Business Insider). Most campaigns book at least one call by week 3.