How healthy is my social media really?
Vanity metrics lie. Astra tells you what's actually moving.
You'd think you need a social media manager and a $400/mo analytics tool — Astra runs the audit weekly and reports in plain English.
The short answer
Astra answers "how healthy is my social media" by ignoring vanity metrics and looking at the four signals that actually predict revenue: engagement rate per post (likes+replies+reshares ÷ followers), reply velocity (how fast your audience responds in the first hour), follower quality (real humans vs bots, decision-makers vs noise), and share-of-voice vs your top 3 competitors. She pulls from Twitter/X, LinkedIn, and YouTube APIs, normalizes against your follower count and posting cadence, then writes a one-page health report: green/yellow/red for each channel, the one post that overperformed (with hypothesis why), the one that flopped, and the next-week experiment to run. You stop wondering if posting is worth it. You either see momentum or you see it's broken — and Astra tells you exactly which lever to pull.
How Astra actually does it
- 1Pull weekly engagement
Twitter/X API for impressions, replies, reshares, profile clicks. LinkedIn for post views, reactions, comments. YouTube for watch time, CTR, subscriber delta.
Twitter APILinkedIn APIYouTube Analytics - 2Normalize against your size
Engagement rate per post, not raw counts. A 200-like post on a 5K-follower account is healthier than 800 likes on 50K. Compare to your own 4-week trailing baseline.
- 3Audit follower quality
Sample 100 recent followers per channel. Check bio for role (decision-maker / dev / random), posting history (active human vs bot), and overlap with your ICP.
- 4Compute share-of-voice
Pull your top 3 competitors' last 30 posts. Compare engagement-per-follower. You're winning, holding, or losing — by how much, on which topics.
AhrefsTwitter API - 5Write the health report
One Lark message: green/yellow/red per channel, the standout post, the flop, the next experiment. Concrete actions, not 'increase engagement'.
Lark
What it looks like in chat
A weekly Lark message with green/yellow/red status per channel, your standout post, your flop, share-of-voice vs top 3 competitors, and one concrete experiment to run next week.
Weekly Monday 10am, plus on-demand audit before any campaign launch.
Ask Astra this right now
We'll spin up your workspace, hand the prompt to Astra, and you see the answer in 60 seconds. Free.
Try this with AstraFrequently asked questions
What if my engagement is low because I'm small — is the audit even useful?
Yes, especially then. Astra normalizes against your follower count, so a 5K account isn't measured against a 500K account. The audit tells you whether you're building momentum at your size or stalling. Small accounts with rising engagement-per-post are usually 6 months from breaking out.
What if I only post on one channel?
Astra runs the same audit on whatever you have. Single-channel founders often get clearer signal because the data isn't fragmented. She'll also tell you if a second channel makes sense based on where your competitors win — but she won't push you to spread thin.
Can I tell Astra I don't care about LinkedIn / Twitter?
Yes. Tell her once which channels matter and she drops the rest from the audit. You can also weight the audit — 'LinkedIn is 2x more important to me' — and the green/yellow/red call adjusts accordingly.
What does the audit actually output?
One Lark message every Monday at 10am, takes ~30 seconds to read. Includes green/yellow/red per channel, the single best and worst post, your share-of-voice ranking, and one specific experiment for next week. No 30-page report, no jargon, no 'engagement is trending upward'.
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