Close 10 strategic partnerships this quarter

The short answer

Astra closes 10 strategic partnerships in 90 days by running a structured pipeline with explicit conversion math: 200 sourced → 80 personalized outreach → 30 first calls → 15 active negotiations → 10 closed. Week 1 she builds the target list from Apollo (companies with overlapping ICP, complementary product, no direct competitor signal), enriches with Granola/LinkedIn for the right BD or product contact, and ranks by fit score. Weeks 2-12 she runs outreach in batches of 20/week — personalized intro citing a specific reason, follow-up cadence (3 touches over 14 days), and books accepted meetings to your calendar via Google Calendar. She drafts the partnership memo before each call, captures the outcome after, and moves the deal through the pipeline. Output: weekly Lark report with pipeline value, stage conversion, top 3 deals to push this week, and total closed-to-date.

How Astra actually does it

1. 1

   Build target list of 200

   Apollo search by complementary category, exclude direct competitors, score by ICP overlap + audience size, rank top 200.

   ApolloLinkedIn
2. 2

   Enrich + find right contact

   BD lead or product partnerships lead per company. Pull recent LinkedIn activity for personalization hook.

   ApolloLinkedIn
3. 3

   Run outreach 20/week

   Personalized intro email citing specific reason (their recent product launch, our shared customer, their tweet). 3-touch cadence over 14 days.

   GmailApollo
4. 4

   Book + prep calls

   Calendly link in email, auto-confirm to Google Calendar, partnership memo drafted 24hrs before each call.

   Google Calendar
5. 5

   Pipeline tracking + weekly report

   Stage tracking in Notion or HubSpot. Lark report Monday: pipeline value, stage conversion, top 3 deals to push, closed-to-date vs target.

   NotionLark

What it looks like in chat