What if I have low paid customer counts per channel — is the data significant?

Below 10 paid customers per channel/quarter, ranking is noisy. She flags low-confidence channels with a ⚠️ and recommends extending the analysis window to 6 months for those. For early-stage products with <100 paid customers total, she pivots to leading indicators (signup-to-trial, trial-to-paid) instead of paid customer counts.

How does she handle multi-touch attribution for B2B with long sales cycles?

Default first-touch for cycles <30 days, time-decay multi-touch for longer cycles. She'll show both views so you can see where deals start vs where they close. Most B2B has 'webinar started, organic search closed' patterns — first-touch and last-touch matter differently for budget decisions.

What if my best channel can't scale (organic SEO takes years)?

She'll flag scaling potential per channel: organic SEO compounds slowly but ceilings are high; partnerships scale linearly with effort; paid scales fast but CAC rises. The reallocation recommendation factors in scaling room — she won't tell you to '10x organic' if it's a 12-month bet.

Can I see channel performance by customer segment?

Yes — she'll break down by plan tier (Starter/Pro/Enterprise) or ICP segment if defined. Often the channel mix differs dramatically: social brings cheap signups but Starter-tier only; LinkedIn brings expensive signups but Enterprise-tier. The right channel depends on the segment you want to grow.

Ask Tycoon Agent: Which channel brings paying customers?

You'd think the channel with the most signups is your best — Tycoon Agent ranks by paid customers + LTV and shows the picture is usually flipped.

The short answer

Tycoon Agent ranks every acquisition channel by paying customers (not signups) and tells you which to double down on. She pulls the last 90 days from GA4 + PostHog + post-signup survey, attributes each Stripe paid signup to its real channel source, then computes per-channel: paid customer count, CAC, LTV, payback period, signup-to-paid conversion rate. The output is a Lark report ranked by 'paid customers per dollar spent' — the metric that actually matters. The signup volume leader and the paying customer leader are usually different channels by 2-3 ranks. Common pattern: paid social drives volume but converts poorly; organic search and partnerships drive low volume but convert at 3-5x. The recommendation each week is one specific reallocation: cut $X from worst channel, redirect to best. Most teams realize they should be spending 60% less on the channel they're spending 60% on.

How Tycoon Agent actually does it

Attribute paid signups to channel
Stripe paid signups last 90 days. Match each to original channel via GA4 first-touch + PostHog + self-report. Resolve conflicts.
StripeGA4PostHog
Compute per-channel economics
Per channel: paid customer count, CAC (true cost / paid count), LTV (cohort retention × gross profit), payback period, signup-to-paid %.
Rank by paying customers per dollar
Sort by ROI = paid customers / dollar spent. Volume leader and ROI leader often differ — that's the actionable gap.
Identify the reallocation move
One specific recommendation: cut $X from lowest-ROI channel, redirect to highest-ROI channel that has scaling room. Project impact on paid customers next month.
Weekly report + monthly deep-dive
Weekly Lark report on top 5 channels by paid customers + the recommended reallocation. Monthly: full attribution model audit and confidence scoring.
Lark

What it looks like in chat

YouWhich channel actually brings paying customers?

Tycoon AgentLast 90 days. **Volume vs revenue rankings are flipped:** **By signup volume (what you've been optimizing):** 1. social ads: 412 signups 2. Google Ads: 287 3. Organic search: 198 4. LinkedIn ads: 142 5. Reddit: 89 **By paid customers (what matters):** 1. **Organic search: 47 paid (24% conversion)** ✅✅ 2. Reddit: 28 paid (31% conversion) ✅ 3. LinkedIn ads: 19 paid (13% conversion) 4. Google Ads: 14 paid (4.9% conversion) 5. social ads: 6 paid (1.5% conversion) ❌ **ROI (paid per $ spent):** - Organic: ∞ (no direct spend) - Reddit: ∞ (no spend) - LinkedIn: $0.005/$ → $216 CAC - Google: $0.002/$ → $428 CAC - social: $0.001/$ → $1,000+ CAC ❌❌ **Reallocation: cut social ads entirely.** $4,200/mo redirected to Reddit community + organic SEO investment. Projected impact: -6 paid/mo from social loss + ~25 paid/mo from organic/Reddit boost = **+19 paid customers/mo, $0 net spend change.** Do you want me to pause social campaigns and start the Reddit community plan?

What you get back

Weekly Lark report: top 5 channels by paid customers, CAC per channel, recommended reallocation move with projected impact.

Cadence: Weekly Friday 4pm. Monthly attribution audit.

Which channel brings paying customers?