The short answer
Astra runs a webinar end-to-end in 21 days. Week 1: topic selection (she pulls top GSC queries and Reddit threads from your space to find the question your audience actually wants answered), landing page built in Webflow, registration on Zoom Webinar, calendar invite logic, and confirmation email sequence. Week 2: 4-channel promo — LinkedIn organic, paid LinkedIn ads ($500 budget targeting your ICP via Apollo), email blast to your existing list via Mailchimp, and 3 partner cross-promotions she'll outreach for you. Week 3: day-of comms (1 day before, day-of, 1 hour before reminders), live polling and Q&A in Zoom, attendance tracking. After: she sorts attendees vs no-shows, sends recording + slide deck within 4 hours, drops MQLs into HubSpot with attendance scoring, and writes a postmortem on what worked. Realistic outcome: 200-400 registrants, 35-50% attendance, 15-25 SQLs.