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Run a cold outbound sequence to my ICP

Your AI CEO operates the outbound machine you'd otherwise hire an SDR for.

Growth & executionSales3-week active campaign, weekly retro, then optional re-launch with refined ICP and copy.

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Free to startNo credit card requiredUpdated Apr 2026

You'd think this needs an SDR + a $400/month sequencer — Astra runs the whole pipe with one Apollo seat and your Gmail.

The short answer

Astra runs cold outbound by building a tight 200-prospect list, writing one genuinely personalized email per prospect, and operating the send-track-reply loop daily. She pulls your ICP definition from prior chats (or asks you 3 quick questions if undefined), queries Apollo for matching contacts, scrapes each company's website for a real personalization hook (recent product launch, hiring page, blog post), drafts a 4-email sequence per prospect with the hook in line 1, sends from your Gmail at staggered times to avoid spam triggers, and triages every reply — booking interested ones to your Calendly, parking maybes for a later angle, dropping no-thanks. The deliverable is a daily Lark digest with sends, opens, replies, meetings booked, and weekly conversion rate. Most sequences hit 3-8% reply rate and 1-2% meeting rate.

How Astra actually does it

1
Lock the ICP and message
Confirm industry, company size, role, geography, and the one job-to-be-done your product solves. If unclear, Astra asks 3 questions before sourcing.
2
Build the prospect list
Apollo query for 200 contacts matching ICP, dedupe against existing CRM contacts, score each on fit and intent signals (recent funding, hiring, tech stack).
ApolloSalesforce
3
Write personalized 4-email sequences
Per prospect: scrape company site for one real hook (launch, blog, hire), open email 1 with that hook, then 3 follow-ups at day 4, 9, 14 with progressively shorter copy.
WebSearch
4
Send and warm sender reputation
Send 30-50/day from your Gmail, randomized within business hours, plain text, no tracking pixels on email 1. Stop instantly on bounce-rate spike.
GmailComposio
5
Triage every reply
Interested → book to Calendly + log in CRM. Maybe → park for re-engagement in 60 days. No → suppress permanently. Auto-respond "thanks" to courtesy declines.
CalendlySalesforce

What it looks like in chat

Run cold outbound to Series A SaaS founders for our API.

Astra

Got it. Built the ICP: US-based Series A SaaS, 20-100 employees, founder/CTO with technical background, posted about API/infra in last 90 days. Apollo returned 487 matches. Filtered to 200 with strongest intent signals (raised funding in last 6 months OR hiring backend engineers). Deduped 14 already in your Salesforce. For each, I scraped their company site for a hook — average 18 seconds per prospect, 191/200 had something usable (launch post, blog, hiring page). Draft of email 1 to first 5 in Lark for your review. Sequence: send 1 today, follow-ups at day 4/9/14, 40 emails/day from your Gmail starting 9:30am ET. Replies route to me — I book interested prospects to your Calendly automatically. Expected: ~6-12 meetings over 3 weeks. Approve to launch?

What you get back

A live Lark thread with daily send/open/reply counts, a CRM tagged with every prospect, meetings auto-booked to your Calendly, and a weekly retro on which hook variants converted best.

Cadence

3-week active campaign, weekly retro, then optional re-launch with refined ICP and copy.

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Frequently asked questions

Won't Gmail flag this as spam?

Astra caps sends at 40-50/day per address, randomizes timing within business hours, never includes tracking pixels on email 1, and uses plain text. If your Gmail starts showing deliverability warnings, Astra pauses immediately and proposes warming up a secondary domain via Mailreach or Instantly.

What if I don't have a clear ICP yet?

Astra asks 3 calibration questions: which 3 customers love you most, what they have in common, and what trigger event made them buy. From those answers she infers ICP. Worst case she launches with 50 prospects across 2 hypotheses and lets reply rates pick the winner.

Can I customize the email copy?

Yes — Astra drafts in Lark and waits for your edits before any campaign launches. You can also give her a sample email you've sent before that worked, and she'll write all 200 in that voice. Adjustments mid-campaign apply to all unsent emails.

How long until I see meetings?

First replies usually land within 48 hours. Meetings booked typically peak in week 2 (after follow-up #2). Expect 2-12 meetings from a 200-prospect list — wider range depends on ICP fit, hook quality, and your offer's market resonance. Astra reports the funnel weekly.

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