FAQ
Frequently asked questions
Clear answers about wallet credit, usage, subscriptions, and how Tycoon charges for work.
Zoom already has webinar features (registration, reminders, recording). Why do I need another layer?
Zoom Webinars (the paid tier) handles registration + reminders + recording at a surface level — generic emails from zoom.us, recording in Zoom cloud only, no CRM sync, no segmented follow-up. What it doesn't do: build your landing page in your brand, promote across channels, segment follow-ups by behavior, edit the recording for YouTube, write the recap blog, attribute pipeline. Tycoon orchestrates across your tools — Zoom stays as the video delivery, but the marketing + ops layer moves to something purpose-built. Net: you often downgrade Zoom to the $15 tier because Tycoon handles what the webinar addon was for.
My webinar is technical (deep-dive for engineers). Generic 'webinar ops' feels wrong for that audience.
Workflow stays the same; content adapts. AI Head of Content knows your audience is technical, so: registration page copy skips marketing fluff, reminder emails reference the prerequisites, live ops flags technical questions (not generic 'can you explain again'), blog recap includes code samples + GitHub links, clips emphasize the 'aha' technical moments. For engineer-focused webinars, the follow-up drops sales-y language entirely — the post-event email sends docs + next webinar, not 'book a demo'.
What about interactive webinars with polls, breakout rooms, or co-presenters?
Fully supported. Polls get pre-drafted in Zoom with your approval and triggered at defined moments. Breakout rooms: AI Head of Content pre-assigns based on registration data (ICP-matched or randomized), prepares discussion prompts for each room, and aggregates breakout feedback into the follow-up email. Co-presenters get their own prep doc with presentation handoffs mapped out, so transitions don't feel clunky. Interactive webinars typically have 40-60% higher engagement and 2x pipeline conversion.
How do I measure webinar ROI beyond 'we got leads'?
AI CMO tracks 3 levels. Level 1 (immediate): registrations, show-up rate, cost per registration. Level 2 (30-day): MQLs, SQLs, booked meetings from attendees. Level 3 (90-day): closed revenue attributable to attendees. Attribution uses multi-touch: first-touch (first webinar they ever attended), last-touch (last webinar before converting), even distribution (split revenue across all touches). You see which webinar topics actually drove revenue, which attracted lookers, and which to scale.
We don't have a big audience yet. Can this help grow one, or does it assume existing traffic?
Works at small scale but the growth lever is different. For <1,000 newsletter subs, the primary audience comes from co-marketed webinars (you + another founder, splitting the audience), paid LinkedIn to ICP targeting, and partnership with your vendors/integrations. AI CMO has a 'small audience' mode that emphasizes co-marketing opportunities (who has your ICP and would co-host) and paid acquisition (LinkedIn CPC tests). At scale you shift to organic + list — same workflow, different promotion channels.