Build my product or app
On demandDesigns, codes, and ships a working product or feature end to end.
A working, shipped product or feature
Astra Explore
Work Astra can start, schedule, and run.
Browse the full operating menu: product, sales, growth, social media, content, research, support, legal, personal planning, and recurring work with concrete times.
What happens after Start
Astra turns your outcome into a concrete task or recurring schedule.
She chooses the right specialist agent, tools, and approval gates.
You approve the proposal before work runs or anything is published.
102Starts
45Scheduled
8Areas
01 / Product and technical work
Product & Engineering
Products, websites, integrations, fixes, reviews, and shipped technical work.
6 starts
Build my website from scratch
On demandDesign, code, and deploy a production-ready marketing site.
A deployed website with copy and design
Build a landing page
On demandOne conversion-focused landing page — copy, design, and deployed.
A deployed landing page
Fix a bug
On demandFind it, fix it, ship it, and verify it.
A deployed bug fix with verification
Set up a new integration
On demandWire in Stripe, Slack, analytics, or any vendor — from credentials to production.
Working integration in production
Auto-review code after every task
Every Mon at 9amRuns a code review and quality check automatically each time an implementation task finishes.
A code-review report per task
02 / Pipeline and follow-up
Sales & Outreach
Lead lists, cold email, daily prospecting, reply follow-up, and sales research.
4 starts
Find and build me a list of leads
On demandResearches and compiles a list of prospects that match your ideal customer.
A qualified lead list with contact details
Write cold emails that get replies
On demandApproval before publishWrites a B2B cold-email sequence built to get responses.
A ready-to-send cold-email sequence
Send personalised emails to 20+ new leads every day
Every weekday at 8amApproval before publishFinds qualified leads, fills in contact info, and drafts personalised first emails for your approval.
Personalised outbound drafts + reply tracking
Send cold-email follow-ups to leads every day
Every weekday at 2pmApproval before publishWrites the next touch in each prospect sequence and tracks replies.
Active sequences + reply + booking report
03 / Growth and conversion
Marketing & Growth
Campaigns, lead magnets, funnel review, ads, experiments, and conversion work.
6 starts
Launch a marketing campaign
On demandPositioning, channels, assets, and distribution — one end-to-end campaign.
A campaign plan + shipped assets
Build a lead magnet
On demandCreate a high-value ebook, checklist, or tool, complete with an opt-in flow.
Lead magnet + opt-in flow
Review what's working across my marketing every week
Every Mon at 9amRanks your marketing channels by return and proposes the next experiments to run.
Marketing results report Doc
Find and draft emails to 20+ leads every day
Every weekday at 8amApproval before publishFinds leads that match your ideal customer, enriches them, and drafts personalised emails for your approval.
Personalised outbound drafts for approval
Find where signups are dropping off every month
Every 1st at 10amTrace where visitors stop and propose the most impactful fixes.
Funnel leak report + fix plan
Run and optimize my paid ads
On demandApproval before spendPlans, runs, and tunes your Google and social ad campaigns.
Live ad campaigns with performance summary
05 / Market, customer, and numbers
Research & Analytics
Dashboards, metrics, competitors, customer insight, market scans, and decision briefs.
15 starts
Daily industry news scan
Every day at 8amKey news, funding, and competitor moves from the last 24 hours — lands before your first meeting.
Daily news digest
Have Sam review my metrics every day
Every day at 9amYesterday's KPIs, material changes, likely causes, and the next action if something needs attention.
A daily Head of Data review
Have Sam review cohorts every week
Every Mon at 9amWho kept using your product, where people stopped, what changed, and what task should happen next.
A cohort review with follow-up actions
Monthly KPI scorecard
Every 1st at 9amScore the month against targets, explain misses, recommend adjustments, and define next-month verification metrics.
Monthly KPI scorecard Doc
Set up analytics tracking
On demandRead my product/codebase, define the tracking plan, wire events/logs/connectors, and set up Sam's ongoing data review.
Working analytics plus an operating loop
Design an A/B test
On demandHypothesis, sample size, success metric, and runbook — statistically valid.
A/B test design doc
Have Sam refresh connector data every day
Every day at 9amPulls fresh Stripe/GA4/GSC/PostHog/Sentry data, flags stale connectors, explains metric moves, and creates the next action when needed.
Refreshed dashboard plus action-oriented data review
Stress-test my business idea
On demandPressure-tests your idea with customer-discovery questions and market signals.
Idea validation report with key risks and next steps
Review my business and what to do next
On demandReviews your goals, progress, and blockers and recommends the next highest-leverage move.
Business review with prioritized next actions
Track my competitors every week
Every Mon at 9amCompetitor launches, pricing, hiring, and category signals — weekly digest.
Weekly competitor digest Doc
Run a market deep-dive
On demandMulti-source research on a market, segment, or competitor.
A deep research report Doc
Daily industry news scan
Every day at 8amKey news, funding, and competitor moves from the last 24 hours.
Daily news digest
Weekly customer insight digest
Every Wed at 10amReddit, X, and forums for user pain points and feature requests in your category.
Customer insight digest Doc
Build a profile of my ideal customer
On demandA clear picture of who your best customers are and why they buy — from your existing customer data.
Ideal customer profile Doc
Analyze competitor ads
On demandBreak down what your competitors are running — hooks, creative, and offers — and what to copy.
Competitor ad teardown
06 / Business maintenance
Operations & Admin
Support, help center, legal basics, PR, media lists, reputation, and recurring operating work.
16 starts
Reply to support emails every day
Every day at 9amApproval before publishReads every new ticket, drafts a reply, escalates edge cases, and tags recurring bugs for your dev.
Drafted replies + bug triage report
Triage my inbox and draft replies every hour
Hourly 9am-6pmApproval before publishTag, route, and draft replies for new tickets every hour during business hours.
Triaged tickets with draft replies
Update my help center every week
Every Fri at 2pmTurns last week's repeated questions into new help articles automatically.
New / updated help center articles
Set up a knowledge base
On demandBuild a help center from existing tickets and common questions.
A complete help center
Weekly support themes digest
Every Fri at 5pmRecurring bugs, FAQ gaps, churn signals, and product feedback themes from the week.
A support themes report Doc
Monthly NPS / CSAT summary
Every 1st at 9amScore, trends, top reasons — positive and negative — and concrete recommendations.
Monthly CSAT summary Doc
Write my Terms of Service
On demandTailored to your product, business model, and jurisdiction.
Terms of Service document
Write my Privacy Policy
On demandData collection, processing, sharing, and rights — GDPR/CCPA-aware.
Privacy Policy document
Review a contract
On demandFlag unfavourable terms in any contract, NDA, or vendor agreement.
Contract review with flagged risks
Triage an incoming NDA
On demandReviews the NDA for standard vs non-standard terms, flags risks, and drafts a response.
NDA risk summary + redline or acceptance note
Run a compliance check
On demandGDPR / CCPA / industry-specific check for a feature or decision.
Compliance report
Find press opportunities every week
Every Mon at 9amFresh, pitchable stories in your space — brand-safe, pitch-ready.
Press opportunity list
Turn a company update into press angles
On demand3-7 structurally distinct, journalist-shaped story angles from one update.
Story angles doc
Build a journalist list
On demandA short, fit-checked media list for your angle.
Qualified journalist list
Track my press coverage every week
Every Mon at 10amMonitor where you're mentioned, summarise new coverage, and flag what to amplify.
Weekly coverage report
Respond to reporter source requests
On demandApproval before publishSpot relevant journalist queries and draft a quotable, on-brand response for your approval.
Drafted source response
07 / Calendar and personal productivity
Calendar & Productivity
Calendar review, daily planning, focus blocks, meeting prep, and commitments.
4 starts
Plan my day
On demandAstra reviews your calendar, open work, and priorities, then gives you a realistic plan for today.
A practical daily plan
Protect focus time
On demandAstra finds openings, blocks deep work, and keeps meetings from swallowing the day.
Protected calendar blocks
Prepare me for meetings
On demandAstra pulls the context, agenda, people, and decisions you need before each meeting.
Meeting prep briefs
Follow up on commitments
On demandAstra turns loose promises, meeting notes, and unfinished work into clear next actions.
Follow-up list and next actions
08 / Personal routines
Personal & Wellness
Wellness goals, exercise, sleep, check-ins, weekly resets, and humane routines.
4 starts
Keep me consistent with a wellness goal
On demandAstra turns the goal into a realistic weekly plan, checks in, and adjusts when life changes.
A weekly plan with check-ins
Make time to exercise
On demandAstra finds calendar slots, plans around travel and meetings, and keeps the routine achievable.
Exercise blocks that fit the week
Build a sleep routine
On demandAstra protects wind-down time, watches late meetings, and helps you recover when the week slips.
A realistic sleep routine
Run a weekly reset
Every Friday at 4pmAstra helps you review the week, reset priorities, and make the next week less chaotic.
A weekly reset summary
Repeat work has a real schedule.
Astra shows concrete cadence before you start, such as Every weekday at 8am or Hourly 9am-6pm.
Every Mon at 9am
Every Mon at 9am
Every weekday at 8am
Every 1st at 10am
Every weekday at 8am
Every weekday at 2pm
Every day at 7am
Every day at 5pm
Every Mon at 8am
Every day at 7am
Every Mon at 8am
Every day at 7am
45 recurring starts are available after sign-up.
04 / Social, content, and search
Social Media & Content
Posts, newsletters, visuals, videos, SEO pages, brand assets, and publishing support.
47 starts
Post a tweet every morning
Every day at 7amApproval before publishOne sharp, on-brand tweet each morning, scheduled for your best engagement window.
One posted tweet
Reply to X mentions and DMs daily
Every day at 5pmApproval before publishReviews your @mentions and DMs, drafts thoughtful replies for your approval, and sends them.
Draft replies to mentions + DMs
Weekly X trend report
Every Mon at 8amWhat's trending in your niche this week — hook angles and content ideas you can use.
Weekly X trend report + hook ideas
Build an X content strategy
On demandCreates content pillars, formats, a posting cadence, and a 30-day tweet calendar.
X content strategy Doc + 30-day calendar
Post a TikTok every day
Every day at 7amApproval before publishScripts, captions, and schedules one short-form video per day for your TikTok account.
One posted TikTok
Send a TikTok trend report every week
Every Mon at 8amSpots the sounds, formats, and hooks going viral in your niche this week.
TikTok trend report + hook ideas
Build a TikTok content strategy
On demandDefines hooks, video formats, posting rhythm, and a 30-day script calendar.
TikTok content strategy Doc + 30-day script calendar
Post to LinkedIn every day
Every day at 7amApproval before publishOne authoritative, insight-driven LinkedIn post per day, written in your voice.
One posted LinkedIn post
Reply to LinkedIn comments and DMs daily
Every day at 5pmApproval before publishReviews comments and connection messages, drafts professional replies for your approval.
Draft replies to LinkedIn comments + DMs
Build a LinkedIn content strategy
On demandDefines thought-leadership pillars, post formats, posting rhythm, and a 30-day calendar.
LinkedIn content strategy Doc + calendar
Post to Reddit every day
Every day at 7amApproval before publishFinds the right subreddits, crafts native-feeling posts, and schedules them for peak engagement.
One posted Reddit thread
Engage Reddit communities daily
Every day at 5pmApproval before publishMonitors relevant subreddits, finds valuable threads, and drafts thoughtful replies that build your reputation.
Draft replies to relevant Reddit threads
Build a Reddit content strategy
On demandIdentifies which subreddits to target, what to post, and how to add value without being promotional.
Reddit content strategy Doc
Post a YouTube video every week
Every Mon at 9amApproval before publishScripts, optimises the title, description, and tags, and publishes one video per week.
One published YouTube video
Build a YouTube content strategy
On demandDefines niche positioning, video formats, upload cadence, and a 30-day episode calendar.
YouTube content strategy Doc + episode calendar
Pin to Pinterest boards every day
Every day at 7amApproval before publishCreates and schedules keyword-optimised pins daily to drive traffic from Pinterest to your site.
Daily pins published to your boards
Build a Pinterest content strategy
On demandDesigns the board structure, pin formats, keyword clusters, and a 30-day pinning schedule.
Pinterest strategy Doc + pinning schedule
Post to Google Business every week
Every Mon at 9amApproval before publishPublishes weekly updates, offers, and events to your Google Business profile to boost local visibility.
One posted Google Business update
Reply to Google reviews daily
Every day at 5pmApproval before publishMonitors new reviews, drafts professional replies for every rating, and queues them for your approval.
Draft replies to new Google reviews
Optimise my Google Business profile
On demandAudits and improves your profile — categories, photos, description, attributes, and Q&A — to improve local ranking.
Optimised Google Business profile + audit report
Post to Threads every day
Every day at 7amApproval before publishOne on-brand, conversation-starting post per day on Threads, timed for your audience.
One posted Threads post
Reply to Threads comments and mentions daily
Every day at 5pmApproval before publishMonitors your Threads replies and mentions, drafts thoughtful responses for your approval.
Draft replies to Threads comments
Build a Threads content strategy
On demandDefines content pillars, voice, posting cadence, and a 30-day calendar for Threads.
Threads content strategy Doc + calendar
Write a blog post every week
Every Tue at 10amOne SEO-optimised blog post per week targeting current content gaps.
A published blog post
Write landing page copy
On demandConversion-focused copy: hero, features, CTA.
Landing page copy
Send a newsletter every two weeks
Every other Mon at 10amApproval before publishBiweekly newsletter covering recent shipped work and insights.
A newsletter draft
Write a blog post
On demandOne blog post on demand — hook, structure, copy, SEO, internal links.
A published blog post
Polish my copy
On demandLine-edit for clarity, conciseness, and conversion.
Polished copy
Make a short-form video ad
On demandProduces a scroll-stopping short video for TikTok, Reels, or Shorts.
Short-form video ad file
Make an explainer or product video
On demandCreates an explainer or product-demo video from your idea or script.
Explainer or product demo video
Draft new ad creatives every week
Every Mon at 9amApproval before publish3-5 new ad creatives per week — copy, hook, and visual brief — for your current campaigns.
Weekly ad creative batch
Build a video ad
On demandApproval before publishScript, generate, and edit a short-form video ad — ready for paid channels.
Video ad file + script
Build a static image ad
On demandApproval before publishCopy, hook, layout, and visual for a static ad — ready to publish.
Static ad image + copy
Build a pitch deck
On demandBranded presentation (pitch, sales, launch) exported as PPTX.
Branded PPTX deck
Design a logo
On demand2-3 directions with rationale, refined to final exports.
Logo files + brand rationale
Produce social graphics every week
Every Mon at 9amThis week's social images from the content calendar — on-brand, right dimensions.
Social graphics batch
Audit my brand consistency every month
Every 1st at 10amReview your site, social, and assets for off-brand colours, fonts, and voice; list what to fix.
Brand consistency audit
Create a product or packaging mockup
On demandPackaging design or product mockup from your brand system — print-ready specs.
Product/packaging mockup files
Run a weekly SEO audit
Every Mon at 9amSite health: crawl errors, broken links, missing meta, slow pages, and schema issues.
Weekly SEO audit report Doc
Publish SEO blog posts every week
Every Wed at 9am2-3 keyword-targeted, gap-filling blog posts drafted and queued.
Published SEO blog posts
Create a new SEO landing page
On demandProgrammatic or hand-crafted landing page for a target keyword cluster.
A deployed SEO landing page
Onboard a new SEO property
On demandBaseline, first sprint plan, and monitoring setup for a new domain.
SEO baseline + sprint plan
Run a weekly SEO experiment retro
Every Fri at 9amMeasure last week's SEO experiments and write verdicts.
SEO experiment verdicts
Run a technical SEO audit
On demandCrawls your site for crawlability, Core Web Vitals, structured data, and indexing issues — ranked fix list.
Technical SEO audit report + ranked fixes
Build programmatic SEO pages
On demandGenerate a large set of long-tail landing pages from a data source or keyword list.
Deployed programmatic SEO pages
Diagnose a traffic drop
On demandInvestigate why search traffic fell — rankings, indexing, or algorithm — and propose fixes.
Traffic-drop postmortem + fix plan
Consolidate SEO learnings monthly
Every 1st at 9amPromote repeated SEO wins and losses into reusable memory so every audit gets smarter.
SEO learnings Doc