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Localize my product into 3 languages

Your AI CEO ships 3 languages this sprint, not next quarter.

Growth & executionProductOne-shot per language batch; ongoing string updates auto-translate as you ship features.
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Free to startNo credit card requiredUpdated Apr 2026

You'd think this needs a localization vendor and 6 weeks — Astra opens a working PR in 48 hours, native QA included.

The short answer

Astra localizes your product by extracting every user-facing string, translating with context (not literal word swaps), wiring the i18n routing, and opening a PR you can merge. She crawls your repo for hardcoded strings and existing message files, normalizes everything into a single source-of-truth `en.json`, then translates to your 3 target languages with idiomatic adjustments — "sign in" becomes 「登录」 in zh-CN, not 「签字进入」 — and accounts for length expansion (German ~30% longer, Japanese ~40% shorter). She updates routing for `/zh-CN`, `/ja`, `/es` paths, adds hreflang tags for SEO, generates RTL-aware CSS if Arabic is in scope, and opens a single PR. Then she queues 3 native-speaker spot checks via Lark. End-to-end ships in 48-72 hours; full polish loop in 2 weeks.

How Astra actually does it

  1. 1
    Extract and normalize strings

    Crawl repo for hardcoded strings, existing message files, alt text, OG tags. Normalize into single `en.json` with stable keys. Flag duplicates.

  2. 2
    Translate with context

    Per language: idiomatic translation (not literal), respects character limits, handles plurals/gender, account for cultural fit. Domain-specific terms preserved.

    WebSearch
  3. 3
    Wire i18n routing

    Update Next.js routing for `/zh-CN`, `/ja`, `/es` (or your stack equivalent). Add hreflang tags. Update sitemap. Cookie-based locale fallback.

  4. 4
    Open PR with full diff

    One PR with new locale files, routing changes, hreflang, RTL CSS if needed, screenshots of every page in every language for visual review.

    Linear
  5. 5
    Queue native QA

    Post in Lark requesting one native-speaker reviewer per language (your contractors or community). Astra ships fixes within 24h of feedback.

What it looks like in chat

Localize the product into Spanish, Japanese, and Simplified Chinese.
Astra
Crawled the repo. Found 1,247 user-facing strings across `app/`, `components/`, and meta tags. 89 duplicates — consolidating into 1,158 unique keys. Translating now. Notes per language: - **Spanish (es)**: Latin American variant (broader audience than Spain). 28 strings need length adjustment for buttons. - **Japanese (ja)**: Polite form (です/ます), not casual. CJK font fallback added to globals.css. 14 button labels shortened. - **Simplified Chinese (zh-CN)**: Mainland China standard, not Taiwan. Domain terms preserved (e.g., "API" stays English). PR will include: 3 locale JSON files, Next.js routing updates, hreflang on all pages, sitemap regen, 47 screenshots (each page × 3 languages). ETA PR open: 8 hours. Then I'll request 3 native-speaker reviewers in Lark. You're 72 hours from shipped. Approve to start translating?
What you get back

A single mergeable PR with full translations, i18n routing, hreflang tags, screenshots in every language, and a Lark thread tracking native-speaker QA passes per language.

Cadence

One-shot per language batch; ongoing string updates auto-translate as you ship features.

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Frequently asked questions

Will the translations actually be good or sound robotic?

Astra translates with cultural and product context — she reads your existing copy to learn voice, then translates idiomatically (not word-by-word). Native-speaker spot check catches the remaining ~5% of awkward phrasing. Most users rate output as "sounds like a native wrote it" after the QA loop.

What about ongoing translations as we ship features?

Astra hooks into your CI: any new English string in a PR gets auto-translated and added to all locale files in a follow-up commit. You can merge the feature in English first; translations land within an hour with no extra work from you.

What if I need a language Astra hasn't seen?

She handles 100+ languages including RTL (Arabic, Hebrew). For low-resource languages (Khmer, Amharic, etc.) she'll warn that quality is lower and recommend running through a paid review service like Lokalise or Phrase before launch.

What about images or videos with English in them?

Astra flags every image/video asset containing text and either auto-regenerates with a localized version (if generated via API) or files them in Linear for your design team to localize. SVG icons with text get localized automatically.

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