What is Salesforce Agentforce?
Agentforce is Salesforce's AI agent platform launched in late 2024 (Agentforce 1.0) and significantly expanded through 2025 with Agentforce 2.0 and 3.0. It lets Salesforce customers deploy autonomous AI agents across Service Cloud (support bots), Sales Cloud (SDR agents), Marketing Cloud (campaign agents), and Commerce Cloud. It's powered by the Atlas Reasoning Engine and integrated with Salesforce Data Cloud. Pricing is $2 per conversation on top of existing Salesforce licenses. It's an enterprise product aimed at enterprise buyers.