---
slug: who-handles-marketing-tasks
title: Who handles marketing tasks
category: definition
status: published
tags: [marketing, jordan, cmo, who-does-what, ui, chat-panel, task-card, chairman-view]
aliases: []
lastEditAt: 2026-04-26
---
**Who handles marketing tasks?**

Marketing splits across three people. **Jordan** (AI CMO) owns outbound — ads, cold email, launches. **Sage** (Head of SEO) owns organic search and AEO citations. **Casey** (Head of Content) writes long-form copy for campaigns.

**What can I ask for?**

- "We need more signups this month" → Jordan, maybe Sage too
- "Plan our Product Hunt launch" → Jordan
- "Why is organic traffic flat?" → Sage
- "Draft a blog post about [topic]" → Casey

**How to work with the marketing team**

Describe your goal in plain English. Astra brings in whoever is needed. A single campaign often pulls in all three — you'll see their bubbles appear in the chat thread with each person's piece on a linked Task Card.