---
slug: what-is-a-goal
title: What a goal is
category: definition
status: published
tags: [goal, target, outcome, kpi, 目标]
aliases: []
lastEditAt: 2026-04-26
---
**What is a goal?**

A goal is an outcome you want the team to drive toward — "$10K MRR by end of Q3" or "launch the iOS app." Goals shape what Astra prioritizes day to day. A good goal has a clear outcome, a timeframe, and a project it belongs to.

**How does Astra use goals?**

She brings them up in the morning brief, uses them to decide which tasks to run, and flags when a goal is at risk. When the goal is hit, she closes it and asks what's next.

**What's the difference between a goal and a task?**

A goal is the destination. A task is one step toward it. The same goal can drive dozens of tasks over weeks. Soft goals without numbers work too — "build trust with top 10 customers" is real.