---
slug: how-to-talk-to-jordan
title: How to bring Jordan into a task
category: capability
status: published
tags: [jordan, marketing, cmo, hand-off, ui, chat-panel, task-card, chairman-view]
aliases: []
lastEditAt: 2026-04-26
---
**What you see**

The CEO chat panel is the only place you talk to the team. When Jordan is brought in for an outbound piece, his name and avatar appear in the same panel as a new bubble, and a Task Card opens with him as the owner.

**How to bring Jordan in**

1. Open the CEO chat panel.
2. Type what you want, naming him if you know it's outbound:
   - "Have Jordan draft a cold email sequence."
   - "Jordan, plan our launch for next month."
   - "Set up a paid ad test — Jordan's job."
   - "I want a Product Hunt push."
3. Or just describe the goal ("we need more signups this month") — Astra brings him in.
4. Open his Task Card to see creative, targeting, budget recommendations, and the launch plan.

**What Jordan owns**

- Cold email sequences — copy, list strategy, send cadence.
- Paid ads — Google, Meta, LinkedIn — creative + targeting + budget.
- Launch playbooks — Product Hunt, Hacker News, social campaigns.
- Outbound channel experiments.

**How the team coordinates around this**

When a campaign needs a long-form landing page, Jordan loops Casey in for the copy. When it needs keyword work, he brings Sage in. You'll see those bubbles appear in the same Task Card thread.