---
slug: competitor-analysis-workflow
title: A competitor analysis workflow
category: capability
status: published
tags: [competitor, research, analysis, market, workflow, 竞品, 调研]
aliases: []
lastEditAt: 2026-04-26
---
**How do I get a competitor analysis?**  
Tell Astra "I want a real read on our top three competitors — pricing, positioning, what they ship, what their customers complain about." She briefs the team.

**What happens next?**  
Riley does deep research — visits each competitor's site, pulls changelogs, scrapes reviews, and reads public social activity. Harper analyzes the raw research — strengths, weaknesses, your wedge, what they might ship next. Sage cross-checks the SEO gap. Astra packages everything into a 15-minute read with takeaways and a recommended next move.

**Can I make this ongoing?**  
Yes. Ask the team to refresh monthly or quarterly. The first run takes a day or two; a refresh against an existing baseline is usually under a day. You stay the decider — the team brings you a clear picture, you call the move.